I manage this role: KP
The ARM Group is hiring a Senior Demand Generation Manager for one of our clients.
This is a fully remote opportunity, with a preference for candidates who can work North American (Pacific Time) business hours.
Role:
This role is ideal for someone who thrives in a fast-paced startup environment and has a proven track record of building predictable pipeline through data-driven, multi-channel marketing programs.
You will be responsible for driving qualified pipeline, optimizing the buyer journey, and creating scalable demand generation systems powered by AI, automation, and experimentation.
If you’re passionate about growth marketing, demand generation, and turning great messaging into measurable business outcomes, we’d love to hear from you.
Key Responsibilities
- Own the demand generation engine responsible for delivering a predictable pipeline of high-intent leads and achieving SQL targets.
- Build and execute integrated demand generation campaigns across:
- Content marketing
- SEO & AI Search (GEO)
- Paid acquisition
- Webinars
- Events
- Partnerships
- LinkedIn and social media
- YouTube
- Online communities (Slack, forums, etc.)
- Transform product messaging into repeatable lead generation systems that consistently drive pipeline.
- Optimize website conversion rates through continuous testing and funnel improvements.
- Improve the buyer journey across:
- Visitor → MQL
- MQL → SQL
- SQL → Opportunity
- Opportunity → Revenue
- Leverage AI tools, automation platforms, and contractor resources to maximize marketing efficiency and scale.
- Partner closely with Product Marketing and Growth teams to rapidly launch, measure, and iterate on campaigns.
- Develop lead nurturing programs that increase engagement and conversion throughout the customer journey.
- Track campaign performance, analyze marketing metrics, and continuously optimize ROI.
- Identify new growth opportunities through experimentation and data-driven decision-making.
Qualifications
Required:
- 3–6 years of experience in B2B Demand Generation, Growth Marketing, or Performance Marketing.
- Proven experience owning SQL, pipeline, or revenue generation targets.
- Strong understanding of multi-channel demand generation strategies.
- Experience with marketing automation, CRM platforms, and campaign analytics.
- Demonstrated ability to independently execute marketing initiatives in a startup or high-growth environment.
- Strong analytical mindset with experience optimizing marketing funnels using data.
- Excellent communication, project management, and organizational skills.
- Comfortable working cross-functionally with Product Marketing, Sales, and Growth teams.
Preferred
- Experience marketing to product, UX, design, or technical practitioner audiences.
- Experience using AI tools and workflow automation to scale marketing execution.
- Startup, founder, or side-project experience.
- Experience with SEO, AI Search optimization (GEO), paid media, and conversion rate optimization.
- Familiarity with webinar platforms, community marketing, and partnership programs.
Why Join Us?
- Fully remote opportunity
- Competitive base salary with uncapped quarterly incentives
- Equity participation
- High-growth startup environment with significant ownership
- Opportunity to build and own the entire demand generation function
- Collaborate with a globally distributed, high-performing team
- Visa transfer sponsorship available for eligible candidates
Employment Type
Full-Time
Disclaimer :
ARM GROUP is committed to fostering a diverse and inclusive workplace. We are an Equal Employment Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sexual orientation, national origin, genetic information, sex, age, disability, veteran status, or any other legally protected basis.
We actively encourage applications from individuals with diverse backgrounds, including people with disabilities. Accommodations are available upon request for applicants participating in all aspects of the selection process.
By applying for this job, you consent to allow representatives of ARM GROUP LLC to contact you regarding your candidacy. This may include communication via email, phone, text, or other means deemed appropriate by ARM GROUP LLC. Rest assured, your information will be handled confidentially and used solely for recruitment purposes.
It’s important to note that ARM Group LLC does not interfere in the decision-making process regarding your selection or rejection. The ultimate decision to hire or reject your candidacy lies solely with the client organization, with whom we have an agreement to source candidates for their consideration.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. All applicants must submit to background checks and drug screening.
Applicants for this position must be legally authorized to work in the United States. Please be aware that this position does not meet the employment requirements for individuals with F-1 OPT STEM work authorization status.