Marketing Manager

I manage this job: Mehak Arora

Key Responsibilities:

• Go-To-Market (GTM) Strategy: Execute and refine the marketing roadmap for the US market, focusing on brand awareness and high-quality lead generation. 
• Digital Lead Generation: Manage end-to-end digital campaigns specifically tailored to the US logistics persona. 
• Content & Positioning: Translate complex robotics technology into value-driven narratives for the logistics industry (focusing on WMS integration, throughput, and ROI). 
• Market Intelligence: Stay ahead of US logistics trends; competitor moves in the Material Handling Systems space and evolving 3PL requirements. 
• Event & Webinar Management: Coordinate virtual and physical presence for US-based industry trade shows (e.g., MODEX, ProMat). 

Requirements:

• Experience: 5–7 years of core marketing experience, ideally within a B2B SaaS or Deep-tech environment. 
• Domain Expertise: Strong understanding of the Logistics & Supply Chain ecosystem, including 3PL operations, Material Handling Equipment (MHE), and Warehouse Management Systems (WMS). 
• US Market Exposure: Proven track record of running successful digital marketing campaigns targeting the North American professional landscape. 
• The “Driver” Personality: We are looking for a “young-at-heart,” high-energy individual who acts with urgency and isn’t afraid to experiment with new growth hacks. 
• Communication: Exceptional command of English with the ability to write copy that resonates with US-based C-suite and Operations VPs. 

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