Growth Marketing Lead

I manage this role: Angela Murphy

The ARM Group is hiring a Growth Marketing Lead for one of our clients.

This is an on-site opportunity based in Manhattan, NY, requiring candidates to work from the company’s Flatiron office five days per week.

Role:

This role is ideal for someone who thrives in a fast-paced startup environment and has a proven track record of building and scaling paid acquisition programs that drive predictable revenue growth.

You will be responsible for owning the company’s paid acquisition strategy across Meta, Google, and emerging paid channels while optimizing customer acquisition, conversion rates, and marketing efficiency through experimentation and data-driven decision making.

If you’re passionate about performance marketing, growth strategy, and building scalable acquisition engines from the ground up, we’d love to hear from you.

Key Responsibilities

• Own the company’s paid acquisition strategy across Meta, Google, and emerging paid marketing channels.
• Manage and optimize customer acquisition campaigns with direct accountability for pipeline growth, revenue, customer acquisition cost (CAC), and return on ad spend (ROAS).
• Scale paid marketing programs while maintaining acquisition efficiency and marketplace health.
• Develop hypotheses, execute A/B tests, and continuously optimize campaign performance.
• Drive landing page optimization, conversion rate optimization (CRO), and web experimentation initiatives.
• Analyze campaign performance using attribution models, incrementality testing, and marketing analytics.
• Collaborate with Product, Sales, Operations, and Marketing teams to identify and unlock new growth opportunities.
• Lead creative strategy by briefing creative teams and managing high-volume creative testing.
• Monitor paid media budgets and allocate spend across channels based on performance.
• Identify and launch new acquisition channels to diversify growth.
• Build dashboards and performance reports using Google Analytics, Looker, Excel, SQL, and other reporting tools.
• Stay current on digital advertising trends, platform updates, and emerging growth opportunities.
• Perform other related duties as assigned.

Qualifications

Required:

• Bachelor’s degree from an accredited university.
• 4+ years of experience in Growth Marketing, Performance Marketing, or Paid Acquisition.
• Experience owning paid acquisition at a high-growth startup or venture-backed technology company (Series A–C preferred).
• Hands-on experience managing Meta Ads and Google Ads campaigns with significant advertising budgets.
• Strong understanding of customer acquisition metrics including CAC, ROAS, LTV, and conversion optimization.
• Experience with landing page optimization, CRO, experimentation frameworks, and A/B testing.
• Strong understanding of attribution modeling, incrementality testing, and marketing analytics.
• Experience using Google Analytics, Looker, Excel, SQL, and other marketing reporting platforms.
• Strong analytical, communication, and problem-solving skills.
• Ability to thrive in a fast-paced startup environment with minimal direction.
• Must be able to work on-site five days per week in New York City.
• H-1B transfers and OPT candidates are welcome to apply.

Preferred

• Experience working at high-growth startups or Airbnb, or similar venture-backed companies.
• Experience scaling paid acquisition programs from zero to significant revenue growth.
• Marketplace or platform business experience.
• Experience managing emerging paid acquisition channels beyond Meta and Google.
• Strong creative strategy experience with rapid creative testing.
• Entrepreneurial mindset with a passion for building from the ground up.

Why Join Us?

• Competitive salary of $120,000 – $175,000.
• Equity (Stock Options).
• Daily catered lunch and dinner.
• Opportunity to join a rapidly growing AI-powered startup backed by Y Combinator and leading venture capital firms.
• High-impact role with ownership over the company’s entire paid acquisition strategy.
• Collaborative, fast-paced startup environment with significant ownership and visibility.
• Cross-functional exposure across Product, Sales, Operations, and Marketing.
• Visa transfer support available for eligible H-1B and OPT candidates.
• Exceptional career growth opportunities as the company continues to scale.

Employment Type

Full-Time

Disclaimer : 

ARM GROUP is committed to fostering a diverse and inclusive workplace. We are an Equal Employment Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sexual orientation, national origin, genetic information, sex, age, disability, veteran status, or any other legally protected basis. 

We actively encourage applications from individuals with diverse backgrounds, including people with disabilities. Accommodations are available upon request for applicants participating in all aspects of the selection process. 

By applying for this job, you consent to allow representatives of ARM GROUP LLC to contact you regarding your candidacy. This may include communication via email, phone, text, or other means deemed appropriate by ARM GROUP LLC. Rest assured, your information will be handled confidentially and used solely for recruitment purposes. 

It’s important to note that ARM Group LLC does not interfere in the decision-making process regarding your selection or rejection. The ultimate decision to hire or reject your candidacy lies solely with the client organization, with whom we have an agreement to source candidates for their consideration. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. All applicants must submit to background checks and drug screening. 

Applicants for this position must be legally authorized to work in the United States. Please be aware that this position does not meet the employment requirements for individuals with F-1 OPT STEM work authorization status.